VIVIENNE HU CAMPAIGN

This month, we’re bringing wellness into focus with Cod Liver Oil at the heart of our integrated promotional campaign.

MARKET

One recent estimate from Grand View Research puts the U.S. market at approximately $29.7 million in 2025, with projected growth to $50.1 million by 2033. This represents an estimated compound annual growth rate of 7.0%.

STRATEGY

A month-long promotional campaign offering 50% off Cod Liver Oil, supported by a cohesive, multichannel marketing strategy across billboards, website, social media, in-store displays, and signage. Multimedia creatives will be refreshed weekly to maintain audience engagement, reinforce brand visibility, and maximize the impact of the promotion across all customer touchpoints.